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The Faces of Business highlights interesting people sharing real world life and business experience. We uncover our guests passion, learn from their experiences, and share information to help listeners navigate situations more effectively. Our goal is to inspire & facilitate positive change in our listeners lives and careers.
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Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
In this, The Faces of Business, our guest, Michael Houlihan, Founder, Barefoot Wines & Business Audio Theatre, shares stories from building one of the largest wine brands in North America, selling his business, and his latest endeavor, The Business Audio Theatre where he is shining a light on founders by telling their story through audio.
Michael Houlihan and Bonnie Harvey founded a startup wine business in 1985 focused on producing an approachable wine at an affordable price point. The company used grit, determination, and listening to the customer to launch a brand for the people. They used cause-based marketing to continue expanding the business and help worthy causes in a win-win approach to making a difference in the world. Ultimately in 2005 Michael and Bonnie sold the Barefoot brand to E&J Gallo.
Check out the Blog post here: Telling the Barefoot Wines Story
Thanks for taking the time to listen today.
Find Damon Pistulka on LinkedIn talking about life & building businesses you can sell or succeed.
On Twitter as @dpistulka with inspiration and sharing thoughts.
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More information on building businesses you can sell or succeed and the Exit Your Way method on our website
View our blog page for this episode here.
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